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Carpenter and her partner noticed that data was becoming increasingly expensive and difficult to access. “We decided to create a new type of model for delivering financial data,” says the Co-Founder. Intrinio, an a la carte style platform, allows users to pick and choose from over 300 types of financial data feeds. “You’re only paying for what you need,” explains Carpenter. Currently, the firm covers a million securities globally, as well as robust ETF data.
Rather than pushing ready-made platforms straight to advisors, the company primarily sells APIs to developers. Intrinio data feeds are being utilized in a range of apps, risk analytics and trading tools. “We want to be the engine powering FinTech,” says Carpenter.